A peculiar name for a monkey

I wonder how people studying biology and medicine are able to remember the nomenclature for different organisms.Apparently every living thing in this blessed world has a biological name which is complex enough to qualify as a tongue twister in an English club and twist your brain cells as well.But beat this-there is a monkey species by the name "GoldenPalace.com Monkey".This fellow was discovered in western Bolivia's Madidi National Park in 2004. Rather than choosing a name themselves, the discoverers auctioned off the naming rights to raise funds for FUNDESNAP, the nonprofit organization that maintains Madidi National Park. GoldenPalace.com, one of over a dozen bidders, paid US$ 650,000 to have the species named after them.